Kairali Ayurvedic to launch ‘Keya’ brand products
Kairali Ayurvedic Group will launch a new ‘Keya’ brand to retail products such as oil, soaps and shampoos in the domestic market by June this year.
“We will launch Keya brand to retail our products in Indian market by June. We have a range of 150 products. We will scale up and start more products in the Keya brand. We expect to have full product range under the brand in 8-10 months of launch,” Kairali Ayurvedic Group Director Abhilash Ramesh told PTI.
The company will start with essential oil, soaps, shampoo, conditioner moisturiser and hand wash under its Keya brand.
At present, the company sells products under ‘Kairali’ through hospitality groups and online.
The company, which has a manufacturing plant in Tamil Nadu, is targeting 19 per cent turnover growth in the current fiscal. The company reported turnover of Rs 25 crore in the last financial year.
Kairali Ayurvedic Group, which also has resorts, is looking to adding properties in Goa and Khajuraho.
“We have already acquired land in Goa and Khajuraho. We are also looking at overseas,” Ramesh said.
At present, the company has resorts in Kerala, Rishikesh and Poland.